<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Midori design studio]]></title><description><![CDATA[Midori design studio]]></description><link>https://www.midoridesignstudio.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 30 Oct 2026 18:45:44 GMT</lastBuildDate><atom:link href="https://www.midoridesignstudio.com/de/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why playing it safe with your brand is the riskiest thing you can do]]></title><description><![CDATA[There's a persistent myth in the business world: a "safe" brand is a wise brand. Neutral palette, inoffensive tone, broad appeal. If I don't alienate anyone, I'll reach everyone. But that's not how attention works. That's not how trust works. THE INVISIBLE BRAND TAX When your brand is generic, you pay an invisible tax every day. You work harder to explain who you are. You compete on price because you can't differentiate on perception. You say more to communicate what a distinctive brand says...]]></description><link>https://www.midoridesignstudio.com/post/why-playing-it-safe-with-your-brand-is-the-riskiest-thing-you-can-do</link><guid isPermaLink="false">6a86e74e24ad84732c4a7683</guid><pubDate>Tue, 27 Oct 2026 09:30:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/18bb8d_0148879144b44a55976228e08f005355~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>midoridesignstudio</dc:creator></item><item><title><![CDATA[How I find the color soul of a brand before I design anything]]></title><description><![CDATA[(german version down below)  Color is the most powerful, most underestimated tool in branding. Before most designers open a color wheel, I do something different. I have a conversation. Not about color. About feeling. WHY COLOR IS NEVER REALLY ABOUT COLOR Before I choose a single hex code, I ask questions like: If your brand were a place, where would it be? What time of day does your brand feel like? What does your ideal client feel when they find you? What would your brand never be caught...]]></description><link>https://www.midoridesignstudio.com/post/how-i-find-the-color-soul-of-a-brand-before-i-design-anything</link><guid isPermaLink="false">6a86e4ed80e2f2130ab676d5</guid><pubDate>Tue, 13 Oct 2026 09:00:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/18bb8d_65a31b0c53cc44aab6db6a833c62d065~mv2.jpg/v1/fit/w_1000,h_853,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>midoridesignstudio</dc:creator></item><item><title><![CDATA[Logo vs. brand identity: What's the actual difference?]]></title><description><![CDATA[This is the question I get asked most often. The short answer: your logo is part of your brand identity, but your brand identity is so much more than your logo. WHAT A LOGO IS A logo is a mark — the symbol or wordmark that represents your business. It's important, but it's a single element. Think of it like your signature. Distinctive, recognisable, yours. But your signature alone doesn't tell someone who you are or why they should choose you. WHAT A BRAND IDENTITY IS A brand identity is the...]]></description><link>https://www.midoridesignstudio.com/post/logo-vs-brand-identity-what-s-the-actual-difference</link><guid isPermaLink="false">6a86df7f7bc8a5afc3118d36</guid><pubDate>Tue, 29 Sep 2026 09:00:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/18bb8d_adfdebb85d9448e1b78109befc512877~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>midoridesignstudio</dc:creator></item><item><title><![CDATA[From dream to delivery: What happens in a brand design project]]></title><description><![CDATA["I've never worked with a brand designer before. I don't really know what to expect." This is one of the most common things I hear. So let me walk you through exactly what working together looks like — week by week. PHASE 1: DISCOVERY CALL (WEEK 1) Not a sales call — a real conversation about who you are, what you're building, why you started, and where you want to go. I ask a lot of questions. I listen even more. PHASE 2: STRATEGY &#38; DIRECTION (WEEK 2) Before I open a single design tool, I...]]></description><link>https://www.midoridesignstudio.com/post/from-dream-to-delivery-what-happens-in-a-brand-design-project</link><guid isPermaLink="false">6a86dd02414e8ad27521a9ff</guid><pubDate>Tue, 15 Sep 2026 08:00:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/18bb8d_62e660e4f18e463f87e4823357642788~mv2.jpg/v1/fit/w_1000,h_960,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>midoridesignstudio</dc:creator></item><item><title><![CDATA[What a logo actually needs to do (and why most fail)]]></title><description><![CDATA[(german version down below)  A logo is not just a pretty picture. It's the face of your business — the first thing people see, and the last thing they remember. And yet it's something most businesses dangerously underestimate. WHAT A LOGO MUST ACHIEVE Recognisability — It must be unmistakable. Your logo cannot be confused with a competitor's. Scalability — It must work on a business card as well as a billboard. A logo that only works on screen is half a logo. Timelessness — Trends come and...]]></description><link>https://www.midoridesignstudio.com/post/supercycle-logo-funktion</link><guid isPermaLink="false">6a7f451c40f3daf10b9fee85</guid><pubDate>Tue, 01 Sep 2026 08:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/18bb8d_db8107ca445b422aa11b935fee9b1729~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>midoridesignstudio</dc:creator></item><item><title><![CDATA[The beige epidemic: Why so many brands look exactly the same]]></title><description><![CDATA[(german version down below)  Scroll through Instagram for five minutes and tell me what you see. Sage green. Off-white. A serif logo that whispers instead of speaks. A brand that could sell candles, skincare, coaching, or oat milk — and you genuinely cannot tell which. This is the Beige Epidemic. And it is everywhere. HOW DID WE GET HERE? It started with good intentions. Minimalism felt sophisticated. Neutral palettes felt timeless. But somewhere along the way, restraint became fear....]]></description><link>https://www.midoridesignstudio.com/post/the-beige-epidemic-why-so-many-brands-look-exactly-the-same</link><guid isPermaLink="false">6a7f3fd65c8bd63866e0dfa3</guid><pubDate>Tue, 18 Aug 2026 08:00:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/18bb8d_547767bf8fdf4f9c8e4310abec294ef8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>midoridesignstudio</dc:creator></item></channel></rss>