LOUD

About the business

LOUD is more than just a clothing store; it's a powerful statement in inclusive fashion and a beacon for social good. This unique brand offers comfortable, casual, basic clothing made from ethically produced, light, and breathable materials. What truly sets LOUD apart is its profound commitment to inclusion: the brand actively employs individuals with disabilities, while also training all staff in essential skills like sign language and handling emotional distress. LOUD proudly features collaborations with artists with disabilities, whose unique designs are printed on their products, turning every item into a piece of wearable art.

Further solidifying its dedication, 20% of LOUD's yearly revenue is reinvested into the community to enhance accessibility for all types of disabilities. Founded by Thomas, inspired by his sister Ella, who has Down syndrome and faced barriers in the fashion industry, LOUD creates opportunities and spreads crucial disability awareness, making a tangible difference in the world of ethical casual wear and social impact apparel.

About the project

The branding project for LOUD was driven by a powerful mission: to create a visual identity that is bold enough to capture attention, yet simple enough to ensure clear readability and accessibility. A central philosophy underpinning the design was the celebration of imperfection as beauty, directly mirroring humanity's own diverse nature. This comprehensive project encompassed brand strategy, logo design, a full visual identity system, color palette selection, and typography.

A key design decision was to integrate sign language into the logo itself, spelling out "LOUD". This strategic choice not only ensures boldness and unique recognition but also directly embodies the brand's core values of inclusion and disability awareness. The hand-drawn nature of the logo further reinforces the idea that true beauty lies in authenticity and imperfection, providing a distinctive and meaningful foundation for LOUD's powerful message.

The logo

The LOUD logo is a direct and impactful representation of the brand's core mission. Designed as a hand-drawn wordmark, its deliberate lack of "flawlessness" speaks volumes about LOUD's philosophy: celebrating the inherent beauty in imperfection, just as we all possess our unique qualities. The boldest and most meaningful element of the logo is its direct integration of sign language, literally spelling out "LOUD".

This innovative design choice immediately communicates the brand's commitment to inclusion and disability awareness, making the logo not just a symbol, but a statement. The hand-drawn aesthetic, combined with the powerful sign language, ensures the logo is both visually striking and deeply resonant, perfectly embodying the brand's dedication to inclusive fashion and its mission to amplify voices that are often unheard.