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MIDORI design studio_WellNested-mascot

Project type: Branding

WellNested

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About the business

WellNested is a modern furniture shop dedicated to bringing vibrant living and personality into every home. Specializing in upholstered furniture, including couches, armchairs, and beds, WellNested offers pieces that are not only supremely comfortable but also boast a high personality through their unique and funky, vibrant colors. 

The brand caters to a diverse audience, including young urban dwellers, creatives, families, and first-time homeowners – anyone looking for furniture that shows personality and dares to break free from conventional, "catalog-like" living spaces. Founded by Mia, who envisioned homes filled with statement pieces rather than bland uniformity, WellNested helps customers express themselves fearlessly through their decor, turning living spaces into true reflections of their individuality.

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About the project

The branding project for WellNested was driven by the clear objective of showcasing how incredibly comfortable and personality-rich this modern furniture truly is. The core challenge was to immediately convey this comfort and unique style at a single glance. To achieve this, the project encompassed brand strategy, logo design, color palette development, typography, a comprehensive visual identity system, and art direction. 

A key design innovation was the integration of a sleeping figure directly into the logo, making it appear as if peacefully resting on a couch. This figure then became a versatile visual element, positioned on different furniture pieces across the brand's assets, effectively illustrating the myriad comfortable positions and the inviting nature of WellNested's upholstered collections. This strategic approach ensures the brand communicates its promise of vibrant living and unparalleled comfort effortlessly.

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The logo

The WellNested logo is a brilliant embodiment of the brand's commitment to comfort and personality. At its heart, the logo features a sleeping figure, cleverly integrated to appear as if nestled on a cozy couch. This immediate visual cue instantly communicates the profound comfort that WellNested's upholstered furniture offers. The hand-drawn aesthetic further enhances its friendly, inviting, and approachable feel, aligning perfectly with the brand's vibrant and funky identity. 

This iconic figure is not confined to the logo alone; it becomes a dynamic visual motif used throughout the brand's materials, playfully positioned on various couches, armchairs, and beds to demonstrate the versatile comfort and personality inherent in every piece. The WellNested logo is a direct invitation to unwind and embrace a home filled with vibrant living and furniture that truly shows who you are.

MIDORI design studio_WellNested-log design
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MIDORI design studio_WellNested-color palette
MIDORI design studio_WellNested-catalogue design
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MIDORI design studio_WellNested-plakat design
MIDORI design studio_WellNested-secondary logo
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