rebranding / website design / social media templates
Pragoma
Pragmatic digital solutions
Pragoma is a result-driven agency focused on clarity, determination and reliability. They combine professional expertise with creative strategies to help businesses grow sustainably through "pragmatic" online solutions.
Modernizing the mark
The goal for the new logo was "elevated simpllicity". We transitioned from a basi text string to a custom-designed wordmark with a refined font. The addition of a favicon was a game-changer: it didn't just provide a professional touch for the website, it became the DNA of the brand. This icon now lives across social media templates and forms the basis of the brand's custom patterns, creating a cohesive visual rythem.
Where strategy meets soul
For this rebranding project, Pragoma transformed from a basic DIY aesthetic to a cohesive, high-end brand identity:
the vibe: approachable corporate with a distinct feminine energy.
the work: a full visual overhaul, including a new color palette, typography pairing, custom brand patter, social media templates and website design.
the result: a consistent, recognizable identity, that scales across all mediums and reflects the growth of a modern, female-led business.
