branding
WellNested
Well rested with WellNested
WellNested is a modern furniture brand specializing in bold, colorful upholstered pieces that bring personality into every home. Founded by Mia, it caters to anyone tired of “catalog-style” interiors—offering vibrant couches, armchairs, and beds that let people express their individuality and create living spaces with character.
Capturing comfort
The WellNested logo captures the brand’s comfort and personality at a glance. A hand-drawn sleeping figure nestled on a couch instantly signals softness, warmth, and a friendly, vibrant vibe. This figure extends beyond the logo as a playful motif across brand materials, shown relaxing on different furniture pieces to highlight their cozy appeal and character—inviting people to unwind and express themselves at home.
The goal
The WellNested branding aimed to instantly communicate the furniture’s comfort and youthful personality. Through a full rebrand—strategy, logo, colors, typography, and visual identity—we solved the challenge by creating a logo with a relaxed, sleeping figure that can be placed on different furniture pieces. This simple, playful logo clearly shows comfort at first glance and brings the brand’s vibrant, cozy character to life across all touchpoints.
