branding /menu design /website design
Cafe Florianihof
About Cafe Florianihof
Café Florianihof, a Viennese classic in Josefstadt since 1955, blends timeless charm with modern health-conscious dining. Under new ownership, it honors its rich history while offering organic breakfasts and wholesome dishes in a relaxed, elegant setting.
A favorite among locals, it perfectly combines tradition and contemporary wellness, making it a top destination for quality and style in Vienna’s 8th district.
Holding on the timeless charm
Keeping the name Café Florianihof, a refined wordmark logo was created using classic yet modern typography and subtle Art Deco details. These elements reflect the cafe’s 1955 heritage while capturing its fresh, health-focused spirit and elegant atmosphere.
Vintage look with a modern touch
The branding project for Café Florianihof focused on uniting the cafe’s historic charm with its modern, health-oriented direction. A full rebranding—including logo, typography, colors, patterns, strategy, and design materials—revitalized its image to attract a refined, local audience.
Inspired by an 80s photo of the cafe, the new visual identity integrates nostalgic details with a fresh color palette. Two design concepts—one traditional and one with a modern twist—were developed to perfectly capture the balance between heritage and renewal.
