The process
How we build a brand that actually means something.
Brand identity isn't decoration. It's the way your business communicates before you say a single word. That feeling doesn't happen by accident — it happens through strategy.
01
Phase 0ne
Discovery & strategy
Before I touch a design tool, I listen. We start with a deep-dive into your business: who you are, who you serve, what you stand for, and where you want to go. I research your competitive landscape, your audience, and the positioning opportunity that's uniquely yours.
Every visual decision in the project flows from this phase. It's what makes the difference between a brand that looks nice and a brand that works.
Deliverable: brand strategy document
02
Phase two
Visual direction
Based on the strategy, I develop two distinct visual directions — different approaches, same goal: make you unforgettable. We review them together, talk through what resonates and why, and lock in the path forward before any full design work begins.
Deliverable: mood boards & direction presention
03
Phase three
Design development
Your brand takes shape. Logo system. Color palette. Typography. Visual language. Brand elements. I design everything your identity needs to exist consistently across every platform and surface. Two rounds of collaborative refinements are built in — because the best work comes from real dialogue.
Deliverable: full brand identity system
04
Phase four
Finalization & handoff
You leave with everything. Final brand guidelines, every file format, every size — print-ready, web-ready, and future-ready. Plus a walkthrough of your new brand so you know exactly how to use it and keep it consistent forever.
Deliverable: brand guideline pdf & complete file package
The investment
Built to fit your project, not a price list.
STARTING INVESTMENT
€ 2500
Projects scale from here based on your scope, complexity and timeline. Custom-quoted after your discovery call. No surprises, no vague estimates.
Payment Structure
50% at project start — after you sign the contract and we're officially underway.
50% at delivery — payment plans available for the second half. Just ask.