How it works
Four steps. Zero guessing.
Most brand designers hand you a logo and disappear.
This is different. You're part of it. You know what's happening and why at every stage. And by the end, you have a brand you're actually proud to put in front of people.
01
Phase One
Discovery & strategy
We start with a deep-dive into your business: who you are, who you serve, what you stand for, where you're going. I research your competitive landscape and find the positioning opportunity that's uniquely yours.
Everything that follows flows from this phase.
Deliverable: brand strategy document
30 minutes
FREE
02
Phase two
Visual direction
Two distinct directions. Same goal: make you unforgettable. We review together, talk through what resonates, and lock in the path before full design begins.
Deliverable: mood boards & direction presentation
1-2 weeks
FOUNDATION
03
Phase three
Design development
Your brand takes shape. Logo system. Color palette. Typography. Visual language. Everything your identity needs to exist consistently across every platform. Two rounds of collaborative refinements built in.
Deliverable: full brand identity system
3-5 weeks
THE FUN PART
04
Phase four
Finalization & handoff
You leave with everything — brand guidelines, every file format, every size. Print-ready, web-ready, future-ready. Plus a full walkthrough so you know exactly how to use it.
Deliverable: brand guideline pdf & complete file package
1 weeks
DONE RIGHT
The investment
Built to fit your project, not a price list.
STARTING INVESTMENT
€ 2500
Scoped and quoted after your discovery call. No surprises.
Payment Structure: 50% at project start · 50% at delivery (payment plans available)
Brand identity and strategy
Custom quoted after discovery call
Brand strategy foundation
Positioning, audience clarity, brand personality & tone of voice direction
Logo system
Primary logo + logomark variations built for every use case
Color system
Psychologically considered, commercially tested palette
Typography system
Headline, body and accent fonts that work together everywhere
Visual language
Patterns, textures, icons & supporting graphic elements
Brand Mockups
Real-world applications so you see your brand living and breathing
Brand guidelines
Your forever rulebook for keeping the brand consistent
Full file delivery
Every format, every size — print-ready and digital-ready