Rebranding
Pragoma
A results-driven digital agency that was getting results for everyone except themselves. Their brand wasn't keeping up with the business they'd built.
the challenge
Sharp agency.
DIY brand.
Pragoma helps businesses grow online — with clarity, determination, and real expertise. But their visual identity told a completely different story: basic, inconsistent, and easy to scroll past. A brand that promises pragmatic digital solutions needs to look like it can deliver them.
the approach
Elevated simplicity and one game-changing decision
The rebrand started with the wordmark: a refined, custom-designed font replacing the old text string. Then came the favicon — and that's where the brand found its DNA. That single mark now lives across social media templates and forms the basis of a custom pattern system, creating visual rhythm across every format. Color, typography, and a full website redesign completed the picture: approachable-corporate with a distinct, confident feminine energy.
The work
Reimagined brand identity for Pragoma
Business card
Website
Social media
the outcome
From DIY to high-end: consistently, everywhere
Pragoma now has an identity that matches the quality of their work. Consistent across all formats, recognizable at a glance, and reflective of what the business actually is: a modern, female-led agency that knows exactly what it's doing. See it live at www.pragoma.at.