BRANDING & WEBSITE DESIGN
Pragoma
Pragmatic digital solutions
Pragoma is a result-driven agency focused on clarity, determination and reliability. They combine professional expertise with creative strategies to help businesses grow sustainably through "pragmatic" online solutions.
website: www.pragoma.at
Modernizing the mark
The goal for the new logo was "elevated simplicity". We transitioned from a basic text string to a custom-designed wordmark with a refined font. The addition of a favicon was a game-changer: it didn't just provide a professional touch for the website, it became the DNA of the brand. This icon now lives across social media templates and forms the basis of the brand's custom patterns, creating a cohesive visual rhythm.
Where strategy meets soul
For this rebranding project, Pragoma transformed from a basic DIY aesthetic to a cohesive, high-end brand identity:
The vibe: approachable corporate with a distinct feminine energy.
The work: a full visual overhaul, including a new color palette, typography pairing, custom brand patter, social media templates and website design.
The result: a consistent, recognizable identity, that scales across all mediums and reflects the growth of a modern, female-led business.
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