REBRANDING
Supercycle
About SuperCycle
SuperCycle, founded by friends Lilli and Rhana to combine music, movement, and community, has grown rapidly since it's launch. As the business expands, the project focuses on elevating the brand to reflect it's energetic spirit and evolving presence within the fitness community.
Logo evolution
SuperCycle's S+C incorporated in the person riding the bike, symbolizing the connection between the rider and SuperCycle. The dynamic design reflects strength, rhythm and individuality each person brings to class, emphasizing that every ride is personal and driven by passion.
The bike tires feature sharp, incomplete circles, representing motion, speed and continuous progress. This reflects momentum and determination of every ride, reminding us that fitness is a journey of growth, where each pedal stroke moves you closer to your goals.
The unstoppable growth
The old tires represented progress, the new identity embodies unstoppable growth! The refreshed look captures the raw speed and determination of every ride, emphasizing that fitness is a relentless journey forward.
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